Dr. John J. Davies presents at PR professional development seminar

Dr. John J. Davies, Alderson Broaddus University (AB) associate professor of communication and journalism, recently presented for the fall professional development seminar hosted by the Public Relations Society of America’s West Virginia chapter (PRSA-WV). Davies’ presentation, “The TARES Test: An Ethical Approach to Persuasion and Public Relations,” fulfilled the PRSA-WV’s […]

Integrated Marketing Communication

Major Description: Alderson Broaddus University’s Bachelor of Arts degree in integrated marketing communication (IMC) prepares students to effectively market to and communicate with business customers in a variety of contemporary platforms—advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, branding, and more. IMC is a strategic communication […]

Bachelor of Arts

Criminal Justice View Curriculum Criminal justice is a dynamic field with numerous job opportunities for graduates. These areas include, but are not limited to, the following: law enforcement, corrections, homeland security, private security, and juvenile justice. The Bureau of Labor Statistics projects that these areas will continue to be a […]

Student Organizations

The University seeks to give students opportunities for participation and leadership in campus organizations, interest groups, professional societies, and organized activities. Campus organizations are open to all current students. Interested students can contact the Office of Student Affairs at studentaffairs@ab.edu for further information. Social Organizations A.C.E. Self Defense – A.C.E. […]

Public Relations

Major Description: The public relations major prepares students to work in one of the fastest-growing areas of the communication field. Public relations professionals help organizations build and maintain good reputations and communicate effectively with employees, the media, community groups, and others important to their missions. Graduates gain skills in writing, […]

Mass Communication

Major Description: A mass communication degree from Alderson Broaddus University will help you develop practical skills and come away with an in-depth knowledge of the effects of the mass media on society. Students learn how the various mass communication fields are structured and function while establishing a foundation with courses […]