Dr. John J. Davies presents at PR professional development seminar

Dr. John J. Davies, Alderson Broaddus University (AB) associate professor of communication and journalism, recently presented for the fall professional development seminar hosted by the Public Relations Society of America’s West Virginia chapter (PRSA-WV).

Davies’ presentation, “The TARES Test: An Ethical Approach to Persuasion and Public Relations,” fulfilled the PRSA-WV’s annual ethics education requirement for its membership. “We live in a world where we are bombarded by persuasive messages and disinformation,” said Dr. Davies. “More now than ever, it is important that the practice of public relations be persuasive and ethical. If you’re not, you may persuade some people in the short run, but you’ll never build trust in the long run.”

“It was such a pleasure having Dr. Davies share compelling case studies during the PRSA-WV Chapter’s Autumn Professional Development Conference,” remarked Jennifer Goddard, PRSA-WV president. “He shared important and practical insights into how to keep professional ethics in the forefront of our work.”

This is the second time Dr. Davies has presented for the PRSA-WV. In April 2018, he provided professional development on practical research skills for public relations professionals. Davies teaches journalism, public relations, and communication courses at AB. He also serves as faculty advisor for the AB student newspaper, Battler Columns.