AB student wins top prize in W.Va. Innovation and Business Model Competition

Alderson Broaddus (AB) University Student Government Association President Mary Griffith was recognized as one of five finalists in the West Virginia Innovation and Business Model Competition (WVIBMC). The competition, in its second year, is a collaborative effort between all the business schools in West Virginia.

Griffith, alongside two students from Marshall University, designed a business model for an application, Sole Search, which is designed to monitor and provide feedback relating to formation during active training and conditioning via digital insoles. All students who enter the WVIBMC attended and competed at Innovation Weekend in March. Competitors participated in training sessions and business model development workshops.

Innovation Weekend culminated on the final day with Griffith’s team presenting their business model to a panel of judges to compete for cash prizes. “I had the pleasure of working with two students from another university,” said Griffith. “We had to be creative and think outside the box. Not only did we have fun and network, but we won!”

“We have great students,” explained Austin O’Connor, assistant professor of business. “We want to give them every opportunity to succeed. Each competition is a teaching and learning opportunity with the bonus of showing off the talent of our students.”

Griffith is a junior from Boone County, West Virginia, double-majoring in business administration and marketing with a minor in psychology. As a finalist, Mary Griffith and her teammates were meant to advance to the statewide finals initially scheduled for April 2 in Charleston. Due to the COVID-19 pandemic, the finals were canceled, and each finalist was awarded $500.

“A competitive spirit is an important quality in all levels of business,” said Professor O’Connor. “We are happy to support entrepreneurial and business competitions. Mary exemplifies the competitive spirit that we try to inspire in our business classes every day at Alderson Broaddus University.”

About Alderson Broaddus University 

Alderson Broaddus (AB) University is a private, four-year institution of higher education located on a historic hilltop in Barbour County in Philippi, West Virginia. Since its founding in 1871, AB has been a leader and innovator in higher education, with accolades in the health and natural sciences.

The mission of AB is to provide students with the highest quality education, striving to prepare students to succeed in their chosen disciplines and to fulfill their roles in a diverse society as well-rounded and responsible citizens. For more information, visit www.ab.edu.


Photo Caption: From left to right: Zachary Preston, Mary Griffith, and Khaja Umair Shariff.