T-Shirt/Apparel Requirements
Product color must be AB gold or AB blue (navy). White or gray is also acceptable. The only exception is granted for student oganizations that require specific off-brand colors. The front, back, or sleeve of the shirt must have AB branding and full wordmark (Alderson Broaddus University).
Graphics should be positive and professional in nature and cast a good light on AB. All graphics must be elevated to an appropriate level regardless of the age of the intended audience. The creative design must be separated from the AB logo and must meet branding guidelines. No drugs, alcohol, gambling, firearms, or inappropriate language are permitted.
Sponsor logos* should appear on the sleeve of the shirt.
Partner logos* and events with three or more sponsors are an exception — in these cases, logos may appear on the back. Logos should be in alphabetical order unless placement is based on level of sponsorship.
If an AB entity is a sponsor or partner, the AB logo and wordmark should appear at the top, unless it isn’t appropriate based on sponsorship level.
* The Office of Institutional Advancement must approve all fundraising efforts prior to solicitation. See this office for proper procedures.
Marketing and Communications
