Email Signature
Every email from the University reflects upon the AB brand. Using one simple, branded email signature across campus helps strengthen the University’s visual identity. Considering how often emails are sent, it’s probably the most frequently viewed message of our brand.
The only variation to this signature is reserved for the Office of Admissions as they have additional application information that should be included in electronic correspondences.
Adding or changing your AB Gmail signature
- Open Gmail.
- In the top right, click Settings > Settings.
- In the “Signature” section, copy and paste another employee’s email signature and edit with your information. Highlight the AB logo and click the “insert image” button. Under add image, select “web Address (URL) and paste in https://ab.edu/wp-content/uploads/2019/04/AB-Email-Signature-Logo.png. Choose select to insert the image into the signature. It will automatically link to the AB website.
- At the bottom of the page, click Save Changes.
Your AB email signature should contain:
- Full name in bold followed by your AB graduation year (if applicable) in bold.
- Graduation year formatting: Use a backward apostrophe before the class year to indicate the omitted “19” or “20.” (By typing in two consecutive apostrophes, you can simply delete the first one that faces forward to get the one that faces backward).
- Title
- Office phone, Cell phone (optional)
- Email, website in bold
- Mailing address
- University social media sites: Up to five social media sites are approved for your AB email signature — Facebook, LinkedIn, Twitter, YouTube, and Instagram. Other socials should not be used in your signature.
Your AB email signature should NOT contain:
- Personal photographs. There’s no need to include your photo; that’s where our website directory comes into play!
- Quotes. Email signatures are not the appropriate place for motivational and inspirational quotes. Not everyone’s values will align with yours; the recipient may get the wrong impression and may be offended.
- Excessively large graphics. If they even load for the recipient, large images will become cumbersome to scroll past.
Marketing and Communications
