Required Courses:

Course # Credit Hours Course Name
____ PSYC3153Introduction to Sport Psychology
____SPMT1013Introduction to Sport Management
____SPMT1303Budget and Finance of Sport Management
____SPMT1503Technology in Sport
____SPMT2153Social Media & Public Relations in Sport
____SPMT2403Sport Facility and Event Management
____SPMT2603Sport Marketing
____SPMT3053Sport Law and Ethics
____SPMT4856Sport Management Internship
Required: 3 of the following 4 courses
____SPMT3153NCAA Compliance
____SPMT3203Organizational Behavior in Sport
____SPMT3553Leadership in Sport
____SPMT4003Program Planning in Recreational Sport
PLUS requirements of any of the following minors :
____Business Administration
____Entrepreneurial Studies
____Requirements of a Business Major

Foreign Language: Not required

Liberal Studies Program: As outlined on the appropriate Liberal Studies check sheet.

Among requirements for graduation, the student must have a grade point average of 2.00 or higher in the major and have 120 college-level credit hours.

Program Objectives:

Alderson Broaddus University offers an interdisciplinary sport management degree, an exciting program that will benefit students who have an interest in the ever-growing business of sport. The program includes courses in sports law, management, marketing, finance, and prepares students for a position in professional and intercollegiate athletics and the industries that serve them.

The sport management program enables students to:

  • Understand the depth and unique character of the sport and recreation industry.
  • Comprehend the priority of abilities for employment and career advancement in the sport management industry.
  • Recognize the importance of characteristics such as initiative and persistence.
  • Build skills in the industry to design, implement, and evaluate business strategies.
  • Communicate effectively and professionally within the field.
  • Develop leadership skills to manage the field effectively.

Dynamic faculty align the curriculum which builds on such sports-related management skills as:

  • Sports Marketing
  • Athletic Administration
  • Advertising
  • Facility Management
  • Business Strategies
  • Special Event Management
  • Legal issues
  • Leisure and Fitness
  • New Program Planning