The public relations major prepares students to work in one of the fastest-growing areas of the communication field. Public relations professionals help organizations build and maintain good reputations and communicate effectively with employees, the media, community groups, and others important to their missions. Graduates gain skills in writing, digital media, social media, research, strategic planning, and media relations.
The program helps students build a professional portfolio through hands-on writing experiences and work with real clients. In this practical approach, students apply classroom knowledge in real-life situations, practice strategic problem-solving skills, and collaborate with other majors in a multi-disciplinary team creating communication materials for actual clients.