Required Courses:

 Course # Credit HoursCourse Name
____BUSI1203Introduction to Marketing
____COMM1553Introduction to Mass Communication
____COMM1753Media Writing
____COMM2303Media and Society
____COMM2714Video Production I
____COMM3503Social Media
____COMM3553Mass Communication Law & Ethics
____COMM4901PR/Communication Campaigns
Plus 17 Semester hours from one of the following concentrations:
General Concentration
____BUSI3453Marketing Research
____COMM3704Video Production II
____JOUR2003Introduction to Journalism
____MDIA2113Film Genres*
PLUS FOUR semester hours from the following:
____COMM2201Media Practicum**
____JOUR1601Journalism Practicum (on Battler Columns staff)
____JOUR1651Advanced Journalism Practicum** (on Battler Columns staff)
**May be repeated for credit
Digital Media Concentration
____COMM2201Media Practicum
____MDIA1353Digital Photography
____MDIA1803Intro to Digital Design
____MDIA2553Web Design
____MDIA3704Advanced Digital Applications

**May be repeated for credit

Foreign Language: Four semesters of one modern foreign language are required. (See policy on placement in courses)

Liberal Studies Program: As outlined on the appropriate Liberal Studies Check Sheet.

* Indicates courses that also meet Liberal Studies requirements.

*COMM 130 Introduction to Public Speaking is required to fulfill Liberal Studies goal 1-A.3

Among requirements for graduation, the student must have a grade point average of 2.00 or higher in the major and have 120 college-level credit hours.

What is Mass Communication? 

The mass communication program at AB has two concentrations: a general concentration and a digital media concentration. Both tracks require foundational courses in communication and media, writing, law and ethics, social media, and video production.

The focus of the general concentration provides students options to enter broadcasting, but also prepares students holistically to be communication officers in business – a growing field in today’s market.

The digital media concentration affords students with specific training in digital applications, and it includes courses in digital design, photography, and web design.

Additionally, AB’s mass communication students have achieved several accolades in state and regional competitions of the Public Relations Society of America (PRSA) and the Society for Professional Journalists.