|Course #||Credit Hours||Course Name
|____||BUSI||120||3||Introduction to Marketing|
|____||COMM||155||3||Introduction to Mass Communication|
|____||COMM||230||3||Media and Society|
|____||COMM||271||4||Video Production I|
|____||COMM||355||3||Mass Communication Law & Ethics|
|Plus 17 Semester hours from one of the following concentrations:|
|____||COMM||370||4||Video Production II|
|____||JOUR||200||3||Introduction to Journalism|
|PLUS FOUR semester hours from the following:|
|____||JOUR||160||1||Journalism Practicum (on Battler Columns staff)|
|____||JOUR||165||1||Advanced Journalism Practicum** (on Battler Columns staff)|
|**May be repeated for credit|
|Digital Media Concentration|
|____||MDIA||180||3||Intro to Digital Design|
|____||MDIA||370||4||Advanced Digital Applications|
**May be repeated for credit
Foreign Language: Four semesters of one modern foreign language are required. (See policy on placement in courses)
Liberal Studies Program: As outlined on the appropriate Liberal Studies Check Sheet.
* Indicates courses that also meet Liberal Studies requirements.
*COMM 130 Introduction to Public Speaking is required to fulfill Liberal Studies goal 1-A.3
Among requirements for graduation, the student must have a grade point average of 2.00 or higher in the major and have 120 college-level credit hours.
What is Mass Communication?
The mass communication program at AB has two concentrations: a general concentration and a digital media concentration. Both tracks require foundational courses in communication and media, writing, law and ethics, social media, and video production.
The focus of the general concentration provides students options to enter broadcasting, but also prepares students holistically to be communication officers in business – a growing field in today’s market.
The digital media concentration affords students with specific training in digital applications, and it includes courses in digital design, photography, and web design.
Additionally, AB’s mass communication students have achieved several accolades in state and regional competitions of the Public Relations Society of America (PRSA) and the Society for Professional Journalists.