Required Courses:

 Course #Credit HoursCourse Name
_____BUSI 1003Introduction to Business
_____BUSI 1203Introduction to Marketing
_____BUSI 1403Introductory Accounting I
_____BUSI 1503Introductory Accounting II
_____BUSI 1603Introduction to Management
_____BUSI 2503Business Ethics
_____BUSI 2813Business Law I
_____BUSI 2903International Business
_____BUSI 3203Business Finance
____BUSI 3333Business Statistics & Analysis
____BUSI 4853Business Internship
_____BUSI 4953Strategic Management/Business Policy
_____ECON 2013Macro-Economics*
_____ECON 2113Micro-Economics
Plus the following courses:
_____BUSI 3453Marketing Research
_____BUSI 3503Consumer Behavior
____BUSI 4223Digital Marketing
_____BUSI 4353Marketing Management
_____COMM 2513Adverstising

LIBERAL STUDIES PROGRAM: As outlined on the appropriate Liberal Studies Check Sheet.

* Indicates courses that also meet Liberal Studies requirements.

Among REQUIREMENTS FOR GRADUATION, the student must have a grade point average of 2.00 in the major and have 120 college-level credit hours.

Marketing as a Career

If you’re interested in business, psychology, or social studies, you may be well-suited for a career in marketing. Graduates with a degree in marketing from Alderson Broaddus University find themselves well-prepared for a variety of entry-level business positions. Marketing is the study of an organization’s product, pricing, communications, and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. A degree in marketing will prepare you for a career in purchasing agent/buyer; product planning; market research; retailing; sales promotion; advertising; customer relations; international marketing; and starting your own business.

Personal & Individual Attention From Experienced and Caring Faculty

Faculty with excellent academic backgrounds and business experience are committed to creating a high-quality learning experience for the marketing student. Small class sizes allow faculty to create a supportive environment for learning, growing, and maturing. Faculty at AB take the time to get to know students on an individual basis, and you will come to see the faculty as teachers, mentors, advisors, and friends.

Internship Experience

Marketing internships provide both a quality learning opportunity and the chance for students to gain “hands-on” experience in a real business setting. Internships are available with a variety of local businesses, both nonprofit and for-profit. The student participating in this program will work for local businesses in an area of interest for them and gain valuable work experience that will enhance their resume or even lead to a job offer.

Opportunities for Involvement and Personal Distinction 

You will have many opportunities for involvement in organizations that will help you develop leadership skills and make you more attractive to future employers. Phi Beta Lambda, the local chapter of a national organization for business students, allows you to enhance leadership and team member skills, provide services to the community, and develop friendships that will last a lifetime. Partners in Excellence is a business advisory program through which business students have the opportunity to interact with a variety of business leaders. S.I.F.E. (Students In Free Enterprise) is a national student organization that teaches others an understanding of how market economies and businesses operate. This organization is a partnership between higher education and business and enables the student to build connections with such companies as Wal-Mart; DEL Labs; Hallmark; Kraft; Arthur Andersen; AT&T; Sears; Black & Decker; G.E. and Coca-Cola.

High-Quality Academics

From lively classroom discussions to working with state-of-the-art computer equipment and software, our academic program emphasizes quality instruction and learning. A campus-wide computer network provides one station for every seven students giving you communication access across the campus or the world via the Internet. Marketing students will participate in computer business simulations and gain practical experience using multimedia presentation software that most businesses use today.