Major Description:

Alderson Broaddus University’s Bachelor of Arts degree in integrated marketing communication (IMC) prepares students to effectively market to and communicate with business customers in a variety of contemporary platforms—advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, branding, and more. IMC is a strategic communication discipline, which exercises a human-centered approach, that melds advertising, public relations, and marketing.

For more information, contact us:

Joni Gray

Assistant Professor of Mass Communication
Joni Gray

Assistant Professor of Mass Communication

304.457.6223

James Owston

Associate Provost
James Owston

Associate Provost

(304) 457-6222