Major in Integrated Marketing Communication

Bachelor of Science Degree

Required Courses:

 Course #  Credit Hours Course Name
____BUSI1203Introduction to Marketing
____BUSI3453Marketing Research
____BUSI3503Consumer Behavior
____BUSI4353Marketing Management
____COMM1553Introduction to Mass Communication
____COMM1753Media Writing
____COMM1853Principles and Practices of Public Relations
____COMM2513Advertising
____COMM3403Non-Profit and Corporate PR Case Studies
____COMM3503Social Media
____COMM3553Mass Communication Law & Ethics
____COMM4903PR and Communication Campaigns
____PSYC2603Statistics and Data Analysis
Traditional Students take the following:
____COMM4953Internship
____JOUR1603Journalism Practicum
____JOUR1653Advanced Journalism Practicum**
____JOUR1653Advanced Journalism Practicum**
Extended Learning Students take the following:
____BUSI1603Introduction to Management
____BUSI3433Database Management

**May be repeated for credit

LIBERAL STUDIES PROGRAM: As outlined on the appropriate Liberal Studies Check Sheet.

Among REQUIREMENTS FOR GRADUATION, the student must have a grade point average of 2.00 or higher in the major and have 120 college-level credit hours.

IMC: A Major That Unifies All Pieces of Marketing Communications

Integrated marketing and communication (IMC) is a strategic communication discipline that draws together advertising, public relations, and marketing. As a discipline, IMC adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. Students develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, and branding. Integrated marketing communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy.