Major in Integrated Marketing Communication

Bachelor of Science Degree

Required Courses:

 Course #  Credit Hours Course Name
____BUSI1203Introduction to Marketing
____BUSI3453Marketing Research
____BUSI3503Consumer Behavior
____BUSI4353Marketing Management
____COMM1553Introduction to Mass Communication
____COMM1753Media Writing
____COMM1853Principles and Practices of Public Relations
____COMM2513Advertising
____COMM3403Non-Profit and Corporate PR Case Studies
____COMM3503Social Media
____COMM3553Mass Communication Law & Ethics
____COMM4903PR and Communication Campaigns
____PSYC2603Statistics and Data Analysis
Traditional Students take the following:
____COMM4953Internship
____JOUR1603Journalism Practicum
____JOUR1653Advanced Journalism Practicum**
____JOUR1653Advanced Journalism Practicum**
Extended Learning Students take the following:
____BUSI1603Introduction to Management
____BUSI3433Database Management

**May be repeated for credit

LIBERAL STUDIES PROGRAM: As outlined on appropriate Liberal Studies Check Sheet.

Among REQUIREMENTS FOR GRADUATION, the student must have a grade point average of 2.00 or higher in the major and have 120 college level credit hours.