Bachelor of Science in Integrated Marketing Communication
AB is only one of two schools in West Virginia to offer a bachelor’s degree in the exciting field of integrated marketing communication. This degree is a marriage of public relations, marketing, and mass communication courses that focus on creating brand messages that remain consistent across distinct media channels. This degree prepares graduates to seek positions such as public relations specialists, social mediators, market research analysts, event planners, brand managers, and communication officers.
Wondering what all you can do with a degree from AB’s extended learning program? Contact the Office of Career Services for ideas.