Integrated Marketing Communication Degree Completion

Bachelor of Science in Integrated Marketing Communication

AB is only one of two schools in West Virginia to offer a bachelor’s degree in the exciting field of integrated marketing communication. This degree is a marriage of public relations, marketing, and mass communication courses that focus on creating brand messages that remain consistent across distinct media channels. This degree prepares graduates to seek positions such as public relations specialists, social mediators, market research analysts, event planners, brand managers, and communication officers.

Required Courses

NOTE: This is a degree completion program and not available for traditional students.

	Course #		Credit Hours	Course Name
____	BUSI	120	3	Introduction to Marketing
____	BUSI	345	3	Marketing Research
____	BUSI	350	3	Consumer Behavior
____	BUSI	435	3	Marketing Management
____	COMM	155	3	Introduction to Mass Communication
____	COMM	175	3	Media Writing
____	COMM	185	3	Principles and Practices of Public Relations
____	COMM	251	3	Advertising
____	COMM	340	3	Non-Profit and Corporate PR Case Studies
____	COMM	350	3	Social Media
____	COMM	355	3	Mass Communication Law & Ethics
____	COMM	490	3	PR and Communication Campaigns
____	PSYC	260	3	Statistics and Data Analysis
Traditional Students take the following:
____	COMM	495	3	Internship
____	JOUR	160	3	Journalism Practicum
____	JOUR	165	3	Advanced Journalism Practicum**
____	JOUR	165	3	Advanced Journalism Practicum**
Extended Learning Students take the following:
____	BUSI	160	3	Introduction to Management
____	BUSI	343	3	Database Management

**May be repeated for credit

LIBERAL STUDIES PROGRAM: As outlined on the appropriate Liberal Studies Check Sheet.
Among REQUIREMENTS FOR GRADUATION, the student must have a grade point average of 2.00 or higher in the major and have 120 college-level credit hours.

Wondering what all you can do with a degree from AB’s extended learning program? Contact the Office of Career Services for ideas.

For more information, contact:

Paula Daniels

Admissions Counselor, Degree Completion Programs

Paula Daniels

Admissions Counselor, Degree Completion Programs

danielspd@ab.edu

304.457.6255

James Owston

Interim Provost, Vice President of Academic Affairs

James Owston

Interim Provost, Vice President of Academic Affairs

owstonjm@ab.edu

(304) 457-6201

FinishYourDegree@ab.edu

	Class of 2018	Class of 2019	Class of 2020
Maximum entering class size (as approved by ARC-PA)	36	36	36
Entering class size	36	36	36
Graduates	34	28	34
* Attrition rate	5.5%	22.2%	5.5%
**Graduation rate	94.4%	77.7%	94.4%
Attrition rate calculation: Number of students who attritted from cohort divided by the entering class size. *Graduation rate: Number of cohort graduates divided by the entering class size.

	DIDACTIC PHASE				CLINICAL PHASE			YEARLY TOTALS
	Year 1 Summer	Year 1 Fall	Year 1 Spring	Year 2 Summer	Year 2 Fall	Year 2 Spring	Year 3 Summer	Year 1	Year 2	Year 3	Total
Tuition	$14,500	$14,500	$14,500	$14,500	$14,500	$14,500	$29,000	$43,500	$43,500	$29,000	$116,000
Fees	$200	$305	$305	$330	$205	$205	$550	$810	$740	$550	$2,100
Books	$1,000	$1,000	$1,000	$1,000	$0	$0	$0	$3,000	$1,000	$0	$4,000
Supplies	$0	$0	$0	$500	$0	$0	$1,000	$0	$500	$1,000	$1,500
Other Supplies	$0	$0	$0	$0	$800	$967	$0	$0	$1,767	$0	$1,767
Room	$4,050	$4,198	$4,198	$4,198	$5,165	$5,165	$10,330	$12,446	$14,528	$10,330	$37,304
Board	$2,100	$2,100	$2,100	$2,500	$2,500	$2,500	$5,000	$6,300	$7,500	$5,000	$18,800
Transportation	$855	$855	$855	$2,133	$2,133	$2,133	$4,266	$2,565	$6,399	$4,266	$13,230
Personal Expenses	$2,509	$2,509	$2,509	$2,509	$2,509	$2,509	$5,018	$7,527	$7,527	$5,018	$20,072
Certification Exam	$0	$0	$0	$0	$0	$0	$850	$0	$0	$850	$850
Loan Fees	$68	$68	$68	$68	$68	$68	$136	$204	$204	$136	$544
Health Insurance	$2,441	$2,441	$2,441	$2,441	$2,441	$2,441	$4,882	$7,323	$7,323	$4,882	$19,528
TOTAL								$83,675	$90,988	$61,032	$235,695

Integrated Marketing Communication

Integrated Marketing Communication at Alderson Broaddus University.

Bachelor of Science in Integrated Marketing Communication

Required Courses

For more information, contact:

Paula Daniels

Admissions Counselor, Degree Completion Programs

James Owston

Interim Provost, Vice President of Academic Affairs

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Burbick Hall – Administration Building

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