Alderson Broaddus University offers the interdisciplinary Sport Management degree, an exciting program that will benefit students who have an interest in the ever-growing business of sport. The program includes courses in sports law, management, marketing, finance and prepares students for a position in professional and intercollegiate athletics and the industries that serve them.

Program Objectives:

The BA degree with a concentration in sport management enables students to:

  • Understand the depth and unique character of the sport and recreation industry.
  • Comprehend the priority of abilities for employment and career advancement in the sport management industry.
  • Recognize the importance of characteristics such as initiative and persistence.
  • Build skills in the industry to design, implement and evaluate business strategies.
  • Communicate effectively and professionally within the field.
  • Develop leadership skills to effectively manage the field.

Students in the program earn a Bachelor of Arts degree with a Sport management concentration. Dynamic faculty align the curriculum which builds on such sports related management skills as:

  • Sports Marketing
  • Athletic Administration
  • Advertising
  • Facility Management
  • Business Strategies
  • Special Event Management
  • Legal issues
  • Leisure and Fitness
  • New Program Planning

Required Courses:

 Course #Credit HoursCourse Name
_____SPMT 2003Introduction to Sport Management
_____SPMT 2553Sport Law and Ethics
_____SPMT 3203Administration and Governance of Sport Organization
_____SPMT 3303Advertising, Public Relations in Sport Management
_____SPMT 3403Budget and Finance of Sport Management
_____SPMT 4003Management of Sport Organization and Program Planning
_____SPMT 4103Seminar of Current Issues in Sport Management
_____SPMT 4203Sport Facility and Event Management
_____SPMT 50012Sport Management Practicum
Plus requirements of any of the following minors:
_____Business Administration
_____Entrepreneurial Studies
ORRequirements of a Business Major

Foreign Language: Not required

Liberal Studies Program: As outlined on appropriate Liberal Studies check sheet.

Among requirements for graduation, the student must have a 2.00 average in the major and must pass a comprehensive examination planned and administered by the major division or department.

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