Alderson Broaddus University offers the interdisciplinary Sport Management degree, an exciting program that will benefit students who have an interest in the ever-growing business of sport. The program includes courses in sports law, management, marketing, finance and prepares students for a position in professional and intercollegiate athletics and the industries that serve them.
Program Objectives:
The BA degree with a concentration in sport management enables students to:
- Understand the depth and unique character of the sport and recreation industry.
- Comprehend the priority of abilities for employment and career advancement in the sport management industry.
- Recognize the importance of characteristics such as initiative and persistence.
- Build skills in the industry to design, implement and evaluate business strategies.
- Communicate effectively and professionally within the field.
- Develop leadership skills to effectively manage the field.
Students in the program earn a Bachelor of Arts degree with a Sport management concentration. Dynamic faculty align the curriculum which builds on such sports related management skills as:
- Sports Marketing
- Athletic Administration
- Advertising
- Facility Management
- Business Strategies
- Special Event Management
- Legal issues
- Leisure and Fitness
- New Program Planning
Required Courses:
| Course # | Credit Hours | Course Name | |
|---|---|---|---|
| _____ | SPMT 200 | 3 | Introduction to Sport Management |
| _____ | SPMT 255 | 3 | Sport Law and Ethics |
| _____ | SPMT 320 | 3 | Administration and Governance of Sport Organization |
| _____ | SPMT 330 | 3 | Advertising, Public Relations in Sport Management |
| _____ | SPMT 340 | 3 | Budget and Finance of Sport Management |
| _____ | SPMT 400 | 3 | Management of Sport Organization and Program Planning |
| _____ | SPMT 410 | 3 | Seminar of Current Issues in Sport Management |
| _____ | SPMT 420 | 3 | Sport Facility and Event Management |
| _____ | SPMT 500 | 12 | Sport Management Practicum |
| Plus requirements of any of the following minors: | |||
| _____ | Accounting | ||
| _____ | Business Administration | ||
| _____ | Entrepreneurial Studies | ||
| _____ | Marketing | ||
| OR | Requirements of a Business Major | ||
Foreign Language: Not required
Liberal Studies Program: As outlined on appropriate Liberal Studies check sheet.
Among requirements for graduation, the student must have a 2.00 average in the major and must pass a comprehensive examination planned and administered by the major division or department.