|Course #||Credit Hours||Course Name
|____||BUSI||120||3||Introduction to Marketing|
|____||COMM||185||3||Principles and Practices of Public Relations|
|____||COMM||271||4||Video Production I|
|____||COMM||340||3||Non-Profit and Corporate PR Case Studies|
|____||COMM||355||3||Mass Communication Law & Ethics|
|____||COMM||450||1||Senior Mass Communication Portfolio|
|____||HUMN||550||3||Seminar in the Humanities|
|____||JOUR||200||3||Introduction to Journalism|
|PLUS Three credits from the following:|
|____||JOUR||160||1||Journalism Practicum (on Battler Columns staff)|
|____||JOUR||165||1||Advanced Journalism Practicum** (on Battler Columns staff)|
|____||ENGL||245||1||Practicum in Grant Writing**|
** May be repeated for credit
NOTE: ***Students who wish to major in Public Relations are also strongly encouraged to pick up a minor in another field to round out their PR education. Any minor would do, but common ones for PR minors might be Journalism, Video and Radio, Art, or Business. In addition, Introduction to Management (BUSI-160) and Human Resource Management (BUSI-235) are strongly recommended, but not required, courses.
Foreign language: Four semesters of one modern foreign language are required. (See policy on placement in courses)
Liberal Studies program: As outlined on appropriate Liberal Studies Check Sheet with the following exceptions:
- *ENGL-260 Technical Writing should be taken to fulfill Goal 1-A.2
- *ART-135 Introduction to Digital Photography should be taken to fulfill Goal II-F
- *COMM-130 Introduction to Public Speaking should be taken to fulfill Goal 1-A.3
Among requirements for graduation, the student must have a 2.00 or above average in the major.
Public relations professionals help organizations build and maintain good reputations and communicate effectively with employees, the media, community groups, and others important to their missions. The public relations major at AB provides students with a core of courses essential for today’s public relations professional as well as a wide selection of courses to broaden the student’s understanding of business, the media, communications, and the social sciences.