Public relations professionals help organizations build and maintain good reputations and communicate effectively with employees, the media, community groups, and others important to their missions. The public relations major at ABU provides students with a core of courses essential for today’s public relations professional as well as a wide selection of courses to broaden the student’s understanding of business, the media, communications, and the social sciences. Public relations majors learn and apply knowledge and skills used in public relations practice and also get a solid background in the liberal arts and sciences, which is important to career success.

Required Courses:

 Course #Credit HoursCourse Name
_____BUSI 1203Introduction to Marketing
_____BUSI 3453Marketing Research
_____COMM 1503Interpersonal Communication
_____COMM 1753Media Writing
_____COMM 1853Principles and Practices of Public Relations
_____COMM 2513Advertising
_____COMM 2713Video Production I: Drama & Documentary
_____COMM 3403Non-Profit and Corporate PR Case Studies
_____COMM 3503Social Media
_____COMM 3553Mass Communication Law & Ethics
_____COMM 4501Senior Mass Communication Portfolio
_____COMM 5003Internship
_____HUMN 5503Seminar in the Humanities
_____JOUR 2003Introduction to Journalism
Plus three credits from the following:
_____JOUR 1601Journalism Practicum (on Battler Columns staff)
_____JOUR 1651Advanced Journalism Practicum** (on Battler Columns staff)
_____ENGL 2451Practicum in Grant Writing**

** May be repeated for credit

NOTE: Students who wish to major in Public Relations are also strongly encouraged to pick up a minor in another field to round out their PR education.  Any minor would do, but common minors for PR include Journalism, Video and Radio, Art, or Business.  In addition, Introduction to Management (BUSI 160) and Human Resource Management (BUSI 235) are strongly recommended, but not required, courses.

Foreign language: Four semesters of one modern foreign language are required. (See policy on placement courses)

Liberal Studies program: As outlined on appropriate Liberal Studies check sheet with the following exceptions:

  • ENGL 260 Technical Writing should be taken to fulfill Goal I.A.2
  • ART 135 Introduction to Digital Photography should be taken to fulfill Goal II-F
  • COMM 130 Introduction to Public Speaking should be taken to fulfill Goal 1-A.3

Among requirements for graduation, the student must have a 200 or above in the major.