The major in Mass Communications, in the Humanities Division at Alderson Broaddus University, allows students to get a general and rich experience in the field. All students in the major are required to take a core of courses. The core includes theoretical and applied/experiential courses in the areas of speech, interpersonal, small group and mass media that give students solid skills to get jobs in one of the many career opportunities that the field offers.

Students work closely with faculty to support the core courses with some personalized design. To this, Communications students are strongly encouraged to take a minor(s), along with elective courses in other departments at the university. Recommended minors for students in the major are Public Relations, Video & Radio and Journalism, though students minor in other areas.

Extra-curricular activities housed in the Department of Communications include a radio station (WQAB, 91.3 FM) and an American Scholastic Press Association award-winning newspaper, The Battler Columns. Students in Communications also often involve themselves in the literary magazine, Influx, the AB Mission Team, music ensembles and athletics.

Communications graduates take their Bachelor of Arts degrees and get jobs at PR firms, newspapers, non-profit groups and radios stations among other organizations. Many have gone onto graduate schools as well. Most that have gone onto graduate schools have chosen further study in Communications, but some have gone on to study Educational Leadership or Journalism.

For more information about the Communications major, contact Dr. Jim Owston, Professor of Mass Communication, (304) 457-6222.

Required Courses:

 Course #Credit HoursCourse Name
Core:
_____BUSI 1203Introduction to Marketing
_____COMM 1553Introduction to Mass Communication
_____COMM 1753Media Writing
_____COMM 1903Media & Society
_____COMM 2513Advertising
_____COMM 2714Video Production I
_____COMM 3503Social Media
_____COMM 3553Mass Communication Law & Ethics
_____COMM 4501Senior Mass Communication Portfolio
_____COMM 5003Internship
_____HUMN 5503Seminar in the Humanities
Plus 17 Semester hours from one of the following concentrations
General Concentration
_____BUSI 3453Marketing Research
_____COMM 3704Video Production II
_____JOUR 2003Introduction to Journalism
_____MDIA 2113Film Genres*
Plus four semester hours from the following:
_____COMM 2201Media Practicum**
_____JOUR 1601Journalism Practicum (on Battler Columns staff)
_____JOUR 1651Advanced Journalism Practicum** (on Battler Columns staff)
Digital Media Concentration
_____COMM 2201Media Practicum
_____MDIA 1353Digital Photography
_____MDIA 1803Digital Design
_____MDIA 2553Web Design
_____MDIA 3704Advanced Digital Applications
_____PSYC 3403Cyberpsychology

**May be repeated for credit

Foreign Language: Four semesters of one modern foreign language are required. (See policy on placement in courses)

Liberal Studies Program: As outlined on appropriate Liberal Studies Check Sheet. * Indicates courses that also meet Liberal Studies requirements.

*COMM 130 Introduction to Public Speaking is required to fulfill Liberal Studies goal 1-A.3

Among requirements for graduation, the student must have a 2.00 or above average in the major.

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