|Course #||Credit Hours||Course Name|
|_____||BUSI 120||3||Introduction to Marketing|
|_____||COMM 155||3||Introduction to Mass Communication|
|_____||COMM 175||3||Media Writing|
|_____||COMM 190||3||Media & Society|
|_____||COMM 271||4||Video Production I|
|_____||COMM 350||3||Social Media|
|_____||COMM 355||3||Mass Communication Law & Ethics|
|_____||COMM 450||1||Senior Mass Communication Portfolio|
|_____||HUMN 550||3||Seminar in the Humanities|
|Plus 17 Semester hours from one of the following concentrations|
|_____||BUSI 345||3||Marketing Research|
|_____||COMM 370||4||Video Production II|
|_____||JOUR 200||3||Introduction to Journalism|
|_____||MDIA 211||3||Film Genres*|
|Plus four semester hours from the following:|
|_____||COMM 220||1||Media Practicum**|
|_____||JOUR 160||1||Journalism Practicum (on Battler Columns staff)|
|_____||JOUR 165||1||Advanced Journalism Practicum** (on Battler Columns staff)|
|Digital Media Concentration|
|_____||COMM 220||1||Media Practicum|
|_____||MDIA 135||3||Digital Photography|
|_____||MDIA 180||3||Digital Design|
|_____||MDIA 255||3||Web Design|
|_____||MDIA 370||4||Advanced Digital Applications|
**May be repeated for credit
Foreign Language: Four semesters of one modern foreign language are required. (See policy on placement in courses)
Liberal Studies Program: As outlined on appropriate Liberal Studies Check Sheet. * Indicates courses that also meet Liberal Studies requirements.
*COMM 130 Introduction to Public Speaking is required to fulfill Liberal Studies goal 1-A.3
Among requirements for graduation, the student must have a 2.00 or above average in the major.
The Mass Communication program at AB has two concentrations: a general concentration and a digital media concentration. Both tracks require foundational courses in communication and media, writing, law and ethics, social media, and video production.
The focus of the general concentration provides students options to enter broadcasting, but also prepares students holistically to be communication officers in business – a growing field in today’s market.
The digital media concentration affords students with specific training in digital applications, and it includes courses in digital design, photography, and web design. Students may use their skills as graphic designers, web designers, or as communication officers in business and industry.
Additionally, AB’s Mass Communication students have achieved several accolades in state and regional competitions of the Public Relations Society of America and the Society for Professional Journalists.