The major in Mass Communications, in the Humanities Division at Alderson Broaddus University, allows students to get a general and rich experience in the field. All students in the major are required to take a core of courses. The core includes theoretical and applied/experiential courses in the areas of speech, interpersonal, small group and mass media that give students solid skills to get jobs in one of the many career opportunities that the field offers.
Students work closely with faculty to support the core courses with some personalized design. To this, Communications students are strongly encouraged to take a minor(s), along with elective courses in other departments at the university. Recommended minors for students in the major are Public Relations, Video & Radio and Journalism, though students minor in other areas.
Extra-curricular activities housed in the Department of Communications include a radio station (WQAB, 91.3 FM) and an American Scholastic Press Association award-winning newspaper, The Battler Columns. Students in Communications also often involve themselves in the literary magazine, Influx, the AB Mission Team, music ensembles and athletics.
Communications graduates take their Bachelor of Arts degrees and get jobs at PR firms, newspapers, non-profit groups and radios stations among other organizations. Many have gone onto graduate schools as well. Most that have gone onto graduate schools have chosen further study in Communications, but some have gone on to study Educational Leadership or Journalism.
For more information about the Communications major, contact Dr. Jim Owston, Professor of Mass Communication, (304) 457-6222.
|Course #||Credit Hours||Course Name|
|_____||BUSI 120||3||Introduction to Marketing|
|_____||COMM 155||3||Introduction to Mass Communication|
|_____||COMM 175||3||Media Writing|
|_____||COMM 190||3||Media & Society|
|_____||COMM 271||4||Video Production I|
|_____||COMM 350||3||Social Media|
|_____||COMM 355||3||Mass Communication Law & Ethics|
|_____||COMM 450||1||Senior Mass Communication Portfolio|
|_____||HUMN 550||3||Seminar in the Humanities|
|Plus 17 Semester hours from one of the following concentrations|
|_____||BUSI 345||3||Marketing Research|
|_____||COMM 370||4||Video Production II|
|_____||JOUR 200||3||Introduction to Journalism|
|_____||MDIA 211||3||Film Genres*|
|Plus four semester hours from the following:|
|_____||COMM 220||1||Media Practicum**|
|_____||JOUR 160||1||Journalism Practicum (on Battler Columns staff)|
|_____||JOUR 165||1||Advanced Journalism Practicum** (on Battler Columns staff)|
|Digital Media Concentration|
|_____||COMM 220||1||Media Practicum|
|_____||MDIA 135||3||Digital Photography|
|_____||MDIA 180||3||Digital Design|
|_____||MDIA 255||3||Web Design|
|_____||MDIA 370||4||Advanced Digital Applications|
**May be repeated for credit
Foreign Language: Four semesters of one modern foreign language are required. (See policy on placement in courses)
Liberal Studies Program: As outlined on appropriate Liberal Studies Check Sheet. * Indicates courses that also meet Liberal Studies requirements.
*COMM 130 Introduction to Public Speaking is required to fulfill Liberal Studies goal 1-A.3
Among requirements for graduation, the student must have a 2.00 or above average in the major.