Graduates with a degree in marketing from Alderson Broaddus University find themselves well-prepared for a variety of entry-level business positions. A degree in marketing will prepare you for a career in: purchasing agent/buyer, product planning, market research, retailing, sales promotion, advertising; customer relations, international marketing and starting your own business.
Personal & Individual Attention From Experienced and Caring Faculty
Faculty with excellent academic backgrounds and business experience are committed to creating a high quality learning experience for the marketing student. Small class sizes allow faculty to create a supportive environment for learning, growing and maturing. Faculty at AB take the time to get to know students on an individual basis, and you will come to know the faculty as teachers, mentors, advisors and friends.
Marketing internships provide both a quality learning opportunity and the chance for students to gain “hands-on” experience in a real business setting. Internships are available with a variety of local businesses, both nonprofit and for-profit. The student participating in this program will work for local businesses in an area of interest for them and gain valuable work experience that will enhance their resume or even lead to a job offer.
Opportunities for Involvement and Personal Distinction
You will have many opportunities for involvement in organizations that will help you develop leadership skills and make you more attractive to future employers. Phi Beta Lambda, the local chapter of a national organization for business students, gives you the opportunity to enhance leadership and team member skills, provide services to the community, and develop friendships that will last a lifetime. Partners in Excellence is a business advisory program through which business students have the opportunity to interact with a variety of business leaders. S.I.F.E. (Students In Free Enterprise) is a national student organization which teaches others an understanding of how market economies and businesses operate. This organization is a partnership between higher education and business and enables the student to build connections with such companies as: Wal-Mart; DEL Labs; Hallmark; Kraft; Arthur Andersen; AT&T; Sears; Black & Decker; G.E. and Coca-Cola.
High Quality Academics
From lively classroom discussions to working with state-of-the-art computer equipment and software, our academic program emphasizes quality instruction and learning. A campus-wide computer network provides one station for every seven students giving you communication access across the campus or across the world via the Internet. Marketing students will participate in computer business simulations and gain practical experience using multimedia presentation software that most businesses use today.
|Course #||Credit Hours||Course Name|
|_____||BUSI 120||3||Introduction to Marketing|
|_____||BUSI 140||3||Introductory Accounting I|
|_____||BUSI 150||3||Introductory Accounting II|
|_____||BUSI 160||3||Introduction to Management|
|_____||BUSI 250||3||Business Ethics|
|_____||BUSI 281||3||Business Law I|
|_____||BUSI 285||3||Business Law II|
|_____||BUSI 290||3||International Business|
|_____||BUSI 320||3||Business Finance|
|_____||BUSI 550||3||Strategic Management/Business Policy|
|_____||PSYC 260||3||Statistics and Data Analysis*|
|Plus the following courses:|
|_____||BUSI 343||3||Database Management|
|_____||BUSI 345||3||Marketing Research|
|_____||BUSI 350||3||Consumer Behavior|
|_____||BUSI 435||3||Marketing Management|
|_____||PSYC 400||3||Social Psychology|
Foreign Language/Foreign Studies: It is recommended that students take one semester of International Studies to fulfill this requirement. Otherwise two semesters of a foreign language (refer to foreign language placement requirements) or an independent foreign studies project is required.
Liberal Studies Program: As outlined on appropriate Liberal Studies Check Sheet. * Indicates courses that also meet Liberal Studies requirements.
Among requirements for graduation, the student must have a grade point average of 2.00 in the major, have 120 credit hours, and must pass a comprehensive examination, planned and administered by the major division or department.