Academics

Sport Management

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    Alderson Broaddus University offers the interdisciplinary Sport Management degree, an exciting program that will benefit students who have an interest in the ever-growing business of sport.  The program includes courses in sports law, management, marketing, finance and prepares students for a position in professional and intercollegiate athletics and the industries that serve them.

Program Objectives: The BA degree with a concentration in sport management enables students to:

*Understand the depth and unique character of the sport and recreation industry.

*Comprehend the priority of abilities for employment and career advancement in the sport management industry.

* Recognize the importance of characteristics such as initiative and persistence.

* Build skills in the industry to design, implement and evaluate business strategies.

* Communicate effectively and professionally within the field.

* Develop leadership skills to effectively manage the field.
    
Students in the program earn a Bachelor of Arts degree with a Sport management concentration. Dynamic faculty align the curriculum which builds on such sports related management skills as:

*Sports Marketing    

* Athletic Administration

*Advertising                    

* Facility Management

* Business Strategies                

* Special Event Management

* Legal issues

* Leisure and Fitness

* New Program Planning